Aquaphor Pitch campaign overview

Aquaphor-ia: (n) 

a: The feeling of unbridled joy that occurs when you discover that you no longer have to live with the nagging anxiety, frustration, and spiritual drain of dry, cracked skin.

b: The sense of absolute delight in discovering that this healing ointment you bought for your cracked skin has dozens of awesome uses in your beauty routine.

c: The feeling immediately preceding an intense desire to share the news about Aquaphor. Example of Aquaphoria in a sentence: My hands are so soft after using Aquaphor overnight, I think I’m experiencing Aquaphoria!

Facebook/instagram digital ads

Art direction, Illustration, Animation + Design